General Motors Applies For “Chevelle” Trademark

General Motors has applied for the “Chevelle” trademark, GM Authority has exclusively learned. The trademark application was filed with the USPTO on December 4, 2012 in the “Exterior badges for vehicles” category of Goods and Services, and carries the serial number of 85794159.

As of March 22, 2013, the application has a status of “Non-Final Action – Mailed” (641), which more than likely means that the Trademark office has informed the applicant (GM) that the application will be published for opposition — a time period that allows others to object to GM securing the mark. The step that usually is the NOA, or the Notice of Allowance, which allows the applicant to move forward in finalizing the registration of the mark.