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Subaru Viziv 2 Concept | WG + PR + Vid


Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, unveiled the "SUBARU VIZIV 2 CONCEPT" today at the 2014 Geneva International Motor Show.
"SUBARU VIZIV 2 CONCEPT" (VIZIV 2) is a future-generation crossover concept that represents the direction of Subaru's brand value "Enjoyment and Peace of Mind" following the "SUBARU VIZIV CONCEPT" (VIZIV) revealed at the 2013 Geneva Motor Show and "SUBARU VIZIV EVOLUTION CONCEPT" exhibited at the 2013 Tokyo Motor Show. "VIZIV" is a coined word inspired by the phrase "Vision for Innovation" to express Subaru's future vision of innovation and the future direction of the brand. By using the word continuously, Subaru expresses to pursue "Enjoyment and Peace of Mind" as an essential value offered for customers.
The special site on the Subaru Global Site (http://www.subaru-global.com/2014geneva.html) will be updated with information relating to the Geneva International Motor Show. This will include images of the VIZIV 2 as well as a movie of Subaru's press conference.

  • A future-generation crossover concept achieves integration of apparently-opposing elements such as "environmental friendliness and driving performance" or "design and utility" at a high level. It offers the brand value "Enjoyment and Peace of Mind" on all road surface conditions, driving environments and usage.
  • Compared to the VIZIV's 2-door body, VIZIV 2 employs 4-door body which achieves both utility and sporty cabin. The stylish body was also given a packaging design enabling four adults to ride comfortably even on long road trips.
  • While emphasizing "dynamism" and "solidity", the design shares motifs with other Subaru models.
  • Its hybrid system employs a small displacement turbocharged engine which is popular in many markets. Automated driving technologies are also adopted as important technologies to offer the brand value "Enjoyment and Peace of Mind".

  • The solid body represents polished surfaces, rigidity and density, in turn an expression of Subaru's safety and security.
  • Representative of the powerful, dynamic motif, the sides pose in a dynamic stance, coupled with strong fenders which flare out as if gushing out from the interior.
  • Beginning with the hexagonal grille, the front represents the solid feel of the design. Together with headlights which evoke images of the BOXER engine within, large circular lights serve to emphasize the image of an active crossover.
  • The core hexagonal shape of the body is repeated again in the rear. The rear combination lamps make the rear feel wider, and the strong fenders impress a sense of stability in their stance.

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