Chery Automobile Co., Ltd, China’s leading vehicle exporter, is to start an all-new model line of passenger cars globally and plan to sell in Europe within the next few years under an all-new nameplate: EXEED. The EXEED nameplate consists of a matrix of SUV and cars supported by premium standard processes, high efficiency and intelligent technologies.
The first Chery model to go on sale across Europe, the EXEED TX, will be a compact SUV designed for young, urban, progressive-minded customers, and will meet the needs and expectations of European private and fleet buyers in terms of design, quality, dynamics, connectivity and safety.
The Chery EXEED TX is being revealed globally in pre-production form for the first time at the 2017 IAA Frankfurt International Motor Show.
The new model will exhibit an evolution of Chery’s progressive ‘Life in Motion’ design philosophy, which aims to appeal to young, urban, forward-thinking customers. It is based on signature ‘hydrodynamic surfacing’ cha…