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R.I.P. Marcello Gandini (1938-2024)

Hyundai Motor’s new design concept, officially named ‘Le Fil Rouge’

HYUNDAI MOTOR UNVEILS FUTURE DESIGN DIRECTION AT GENEVA MOTOR SHOW Hyundai Motor’s new design concept, officially named ‘Le Fil Rouge’, opens a new era for Hyundai design with newly introduced ‘Sensuous Sportiness’ theme. Proportion, architecture, styling and technology are harmonised while creating a distinctive and unique look and feel for Hyundai vehicles. Sensuous Sportiness to be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. March 6, 2018 – Hyundai Motor today unveiled the ’Le Fil Rouge’ concept car at the 2018 Geneva International Motor Show, marking a new beginning for Hyundai design and providing a glimpse of its future design direction. As its name implies, ‘Le Fil Rouge’ (English translation: common thread) is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected. “‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept i

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